Tag: rant

For the Love of the Gut

A cartoon GIF of a stomach—or some may say the "gut"—digesting a hamburger.

Gut.

It’s a word that’s existed for centuries, though nowadays it’s become more popular than ever (or maybe I’m just noticing it more). My question is this: Why?

It’s not like “gut” is a descriptive term. It’s unpleasant to hear—and to say, for that matter. Try saying it. “Gut.” It’s so guttural.

Furthermore, this word always gives me the same visual: Someone’s soft, flabby stomach getting slapped and/or punched. “Slugged in the gut.” That’s what comes to mind.

Despite its shortcomings, I hear this term everywhere, especially in the fields of sports, nutrition, and dating. “Gut check.” “Great for your gut health.” “Do you have a fire in your gut?”

That last question was recently posed by Arizona Cardinals head coach Jonathan Gannon. He was addressing a roomful of NFL players, and his speech was meant to be a motivational rallying cry and/or a practical joke. Either way, millions of internet pundits found it hilarious, including me, partly because of Gannon’s gratuitous invocation of the “gut.”

It only gets worse in health contexts. “Gut health” has become a catchall term for the stomach, or maybe the gastrointestinal system, or maybe, I dunno, the gallbladder. I’m uncertain because so-called “health experts” on Instagram insist on using the word in all their content, though they never define it. It’s like a contractor pointing at your roof and saying, “Your house has a leaky hat.” There’s no faster way to kill your credibility.

Aside from sports and health, the place I hear “gut” most often is on the Bachelor franchise, which is the most damming evidence one can present. Contestants on the show constantly refer to their gut as if it’s a personal confidant, e.g. “At the end of the day, I had to go with my gut.”

This conjures an image of the gut as a wise counselor, some shriveled, pink, slimy mass of tissue in your abdomen that holds a notepad and wears glasses. When you present a moral quandary to your gut such as, “Should I trust Chad even though he has toxic masculinity issues?”, your gut replies with a sagely, “No, but the producers will appreciate it if you keep him around a few more weeks.”

In this context, the gut is like one’s own personal Yoda, only it can’t use the Force and its home address lies somewhere between your pancreas and spleen.

Or not. And this is my issue with the term to begin with. Its meanings are so varied it has no meaning.

According to the New Oxford American Dictionary, for instance, the noun “gut” has five different definitions, from “entrails that have been removed or exposed in violence or by a butcher” to “a narrow passage or strait.” It’s also applicable as a verb, or as a component of common phrases such as “hat[ing] someone’s guts.”

Is it possible to hate the guts of the word “gut”? Because I’m getting there.

I believe the primary application of the word should be comedic, and more specifically, ironic. For example, if you were to say, “I went with my gut and gave myself a gut check because there’s a fire in my gut, and I should probably go to the hospital to get it checked out,” then I salute you. Otherwise, I think it’s overused.

So next time you’re tempted to use the G-word, heed my warning. It might just change your life.


Kyle A. Massa is a comic fantasy author living somewhere in upstate New York with his wife, their daughter, and three wild animals. His published works include five books and several short stories. When he’s not writing, he enjoys reading, running, and drinking coffee.

Why I Find the Charmin Bears Revolting

The Charmin Bears are an abomination.

I might be coming in a little hot there. But really, the Charmin Bears are gross.

You know them. They’re that pack of multicolored ursine cartoons that hold regular family meetings about the quality, texture, and thickness of their toilet paper. They also tend to dance crazily, rub their faces on the paper, and, worst of all, wiggle their (thankfully clean) butts at the camera.

Talk about TMI. Do we really need to watch an egg ricochet off a stack of toilet paper?  Do we really need to watch a disembodied arm smear some blue substance off its wrist? (Both happen in almost every Charmin ad.)

No. No we don’t. For these reasons and so many more, I’ve had it with the Charmin Bears. Enough to write this here blog post.

I get it. Toilet paper is pretty much essential. Most people use it multiple times a day, and for good reason. The thing is, we don’t need to talk about it—especially not with such gleeful detail.

When’s the last time you had a conversation about how soft your toilet paper is, or how many ply it is? And god forbid you ever demonstrate the virtue of your toilet paper brand by dumping some thick blue liquid onto it. I understand the allure of creating cartoon characters to your products, but please. Invent some cartoons that are less obsessed with the bathroom and what goes on in it.

Take, for example, this commercial:

For those too nervous to watch the above video, it depicts two Charmin Bears sprinting down the beach in slow motion, presumably because they urgently need to poop. This is just poor planning on their part, because nobody wants to use a porta-potty, let alone one at the beach. (Also, why do we need the close-up on the bouncing butts? Also, whose idea was it to bastardize the theme from 2001?)

Some readers might be surprised by my contempt for these vile bears. I’ve been known to laugh at a bathroom joke or several in my day, and I’ll continue to do so.

But the problem here is context. Many people watch television while eating, which means you might be trying to enjoy your dinner when suddenly a Charmin Bear appears, waving its ass in your face and complaining that a competing brand left pieces behind. Thanks a lot, Charmin. I just lost my appetite for shrimp and rice.

Furthermore, the Charmin Bears need a serious review of priorities. I don’t know any other family that spends so much time discussing such frivolous topics. I’ve certainly never met a family that rubs toilet paper on their faces or debates how many pounds it can hold without ripping. Why not discuss some normal topics, like school, or sports, or the weather, or, I don’t know, anything else?

I can’t vouch for bears, but most humans use toilet paper and never discuss its merits. Sure, once in a while you’ll get some brand that’s especially crappy. But otherwise, toilet paper should be like the roof of a house: necessary, but rarely spoken of.

Now I should acknowledge that these advertisements are clearly working. Hell, I’m writing an entire blog post about them, which would delight any advertiser reading it, regardless of whether or not I actually like the ads. Perhaps that’s their strategy.

But for the time being, my distaste will rage on. Please, Charmin Bears, scale back the toilet paper talk. For the sake of us all!


Kyle A. Massa is a speculative fiction author living somewhere in upstate New York with his wife, their cats, and their dog. He has written two books and numerous short stories, both published and yet-to-be published. He enjoys unusual narrative structures, multiple POVs, and stories that make readers laugh.

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