Samuel Clemens became Mark Twain. Lew Alcindor became Kareem Abdul-Jabbar. Sméagol became Gollum. And today, Kyle A. Massa becomes Squm.
There are several reasons I’ve settled on this new pen name, and in today’s article, I’d like to enumerate them. Here’s a free reason: Squm was my invented gamer tag for Super Smash Bros. Melee way back in the day. For more, keep reading.
Squm is Thrilling
You might recall my old name, Kyle A. Massa. Unless you’re wondering what happened to the -Chusetts, it’s a pedestrian name. Time for a rebrand.
Squm Has Nice Search Engine Potential
If you Google Squm right now, you’ll find Urban Dictionary results that are, shall we say, obscene. But that’s to be expected from Urban Dictionary. Plus, there is a pretty positive definition from December 2020:
“A hip word to describe a whacky occurrence – More commonly used as an exclamation.
Did you see that thing Mimi said? Holy SQUM was that weird.”
See? People already dig the name. Also, FYI, I’m still securing my new domain. www.squm.com is currently a French website with the following acronym:
- Service
- Qualité
- Usinage
- Maintenance
I wouldn’t recommend a visit, since my browser tells me this site isn’t secure. Don’t worry—it will be once I buy the URL.
Squm is Enigmatic
Is that a male or female name? Is it even a name, or just a typo? Is the person who invented it a complete weirdo? These are some questions that will no doubt occur to readers when they read my new name. All for the better.
Squm Looks Good on a Cover
Just look at my updated books:
Behold the space I’m saving! Now I’ll have more room for quotes about what a cool name Squm is.
Squm is Catchy
Don’t you just love saying Squm? I sure do. My wife does, too. She calls me Squm about 30% of the time (this is not an exaggeration, you can ask her). From now on, call me Squm 100% of the time.
Squm Rhymes with Rum
Point of clarification: Rum makes me a little queasy. Even so, many other people enjoy it (Jack Sparrow, for instance), meaning they might draw a positive association from me.
…Or they might recall a puke-laden college bender. But who am I to judge?
Squm is Pithy
Countless celebrities throughout history have made it big with mononyms, from Homer and Satan to Cher and Zendaya. Plus, you get to be mononymous, which means, according to Wikipedia, “an individual who is known and addressed by a single name.” If that’s not cool, I don’t know what is.
Squm is Just an April Fools’ Joke
If you haven’t checked your calendar yet, today is April Fools’ Day. I’m not really changing my pen name to Squm. However, I am running a site-wide sale on all my ebooks from now until April 10th. They’re all 50%, so feel free to browse. I promise none of them have the word “Squm” on them.
Kyle A. Massa is a comic fantasy author living somewhere in upstate New York with his wife, their daughter, and three wild animals. His published works include two books and several short stories. When he’s not writing, he enjoys reading, running, and drinking coffee.
